#49 – Reputation in Technology Marketing

#49 – Reputation in Technology Marketing

Chris EvansGuest Speakers

This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU.  The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn’t go negative when promoting their own technology.  We’ve seen hyperbole from many vendors in the past – you know who you are! During the conversation, the topics cover the original Twitpisses that used to take place regularly on social media.  This leads on to the independence of bloggers who have been acquired by big corporations yet still use their own …