#49 – Reputation in Technology Marketing

#49 – Reputation in Technology Marketing

Chris EvansGuest Speakers

This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU.  The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn’t go negative when promoting their own technology.  We’ve seen hyperbole from many vendors in the past – you know who you are!

During the conversation, the topics cover the original Twitpisses that used to take place regularly on social media.  This leads on to the independence of bloggers who have been acquired by big corporations yet still use their own blogging domains.

From there the discussion talks about the use of influencers in marketing and how credibility and authenticity can help in the promotion of products and services.  Finally we wrap up with a discussion on whether companies need to “go big” in order to get themselves heard above the increasing noise of social media and blogging.  Apologies for the mid-podcast clicking – that’s Gina fiddling with her beads!

Remember you can find Gina on twitter at https://twitter.com/gminks, at www.24x7itconnection.com and Wide World of Tech.

Elapsed Time: 00:29:36


  • 00:00:00 – Intro
  • 00:02:00 – Gina’s blog post on marketing reputation
  • 00:06:30 – Remember the epic Twitpiss conversations?
  • 00:07:30 – “Independent” bloggers that actually work for a corporation.
  • 00:08:40 – Who’s Chad?
  • 00:13:30 – How much do influencers affect the marketing of vendors?
  • 00:15:30 – Bacon rolls again, Martin
  • 00:18:00 – Marketing seems related to credibility
  • 00:20:00 – How does authenticity and knowing the person, drive better marketing?
  • 00:22:10 – How can reputation be managed?
  • 00:24:30 – Do companies need to “go big” with their marketing to get the story across?
  • 00:27:00 – Wrap Up

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