In this week’s episode, Martin and Chris talk to Fred Monsone, founder of A3 Communications, a boutique storage PR and communications company. It’s clear that modern day PR isn’t the right term any more and communications describes the work much more accurately. Fred describes the reasons why start-ups and seasoned companies want to find the right way to engage with the press & journalists, bloggers and other influencers. Dealing with people is a challenge, especially the divas (like Martin), who expect bacon rolls at events! In case you’re wondering, we mentioned A3 Technology Live, an …
