This week’s conversation follows up on Chris’ recent visit to Flash Memory Summit in the US. Chris and Martin discuss the storage startup landscape and the range of companies appearing at the event. What makes a company successful? Is IPO or acquisition the right route? The discussion starts with a simple, yet tricky question – why does storage continue to be such a diverse market place, with so many solutions to problems? We see a storage “pendulum” effect, with vendors moving between hardware and software. At the moment, there seems to be more focus on …