#143 – Storage Adoption Myths & Realities

#143 – Storage Adoption Myths & Realities

Chris EvansData Management, Guest Speakers

This week, Chris and Martin chat to Paul Stringfellow, CTO at Gardner Systems, about the realities of technology adoption. We hear lots of talk about Kubernetes, HCI, all-flash and even SCM technologies. But are all organisations deploying these technologies from day one?

In reality, businesses deploy technology in a timeline that matches a normal distribution curve. As detailed in “Crossing the Chasm” by Geoffrey Moore, there’s a gap between early adopters and the mainstream IT organisations.

What causes this inertia? Some of the challenges relate people and process, however there’s also a desire to implement more mature products. Who really wanted to use Microsoft Windows before version 3.0…

You can follow Paul on Twitter at @techstringy and of course, also listen to his excellent podcast, Tech Interviews. Paul also writes a regular blog.

Elapsed Time: 00:34:46


  • 00:00:00 – Intros
  • 00:02:00 – Technology adoption myths vs the reality
  • 00:05:30 – Are enterprises any better at adopting new tech?
  • 00:06:40 – What do we mean by digital transformation?
  • 00:10:00 – Who doesn’t like a new car?
  • 00:11:10 – Does technology adoption allow staff “redistribution”?
  • 00:12:15 – S&P 500 – 2 week replacement schedule
  • 00:13:20 – Focus on data and the data model, not just hardware
  • 00:16:20 – Do the CIO/CTO roles exist in smaller organisations?
  • 00:17:50 – Crossing the Chasm – why does adoption inertia occur?
  • 00:19:10 – Always wait for the 3.0 version of the product!
  • 00:19:50 – Dealing with”day 2” implementation
  • 00:23:55 – Vendors only turn up at licence renewal time!
  • 00:26:00 – “Keeping the lights on” is still an issue for IT teams
  • 00:29:05 – Always ask – does this technology solve a problem?
  • 00:30:40 – Make white papers free to download – no registration!
  • 00:32:40 – Wrap Up

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